Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers
Thu, 29 Jul 2010 06:15:00 -0700
BERKELEY HEIGHTS, NJ--(Marketwire - 07/29/10) - Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while similar local searches performed on personal computers grew at a steady but slower pace, according to new data released today. The study conducted by comScore, Inc., a leading Web behavior research firm, and ...
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More People Go Mobile For Local
Thu, 29 Jul 2010 06:28:14 -0700
Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings, and higher advertiser engagement — suggests that consumers will be more likely than ever to begin using their phones as local search tools.
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